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Articles

196 Articles found > Displaying 1-19

 

22 Steps to a Successful Perm

Step 1 - Diagnosis Why? To achieve a perfect result, taking into consideration your client's wishes ...
Home > Form > Products

3 Step Colour Consultation

Every new customer should be encouraged to have a full colour consultation, whether they are looking ...
Home > Colour > Colour Consultation

Active Listening

Active listening is an important communication tool to master in the context of customer services and ...
Home > Care > Consultation

Age Groups

The marketplace is saturated with images of youth and, as yet, the potential for products and service ...
Home > Care > Client Analysis

Aging Hair

During our lifetime hair on the scalp undergoes several changes. The process starts in the womb wit ...
Home > Care > Hair Structure

Air Extraction Guidelines

The amount of air extracted per hour is normally measured in cubic metres and provided within the fan ...
Home > Care > In Salon

Allergies

A background knowledge of allergies, how they develop, why they develop and what to look for, will en ...
Home > Colour > In Salon

Anatomy

Age/Physique Usually these will be immediately obvious and can help decide on a particular style or ...
Home > Care > Client Analysis

Applying Care Products

However good a product, if it is applied or distributed incorrectly the results will be poor. Shampoo ...
Home > Care > Products

Applying Colour Products

The method of applying a hair colouring product will vary depending on the desired effect, product us ...
Home > Colour > Products

Artificial Pigments

Developed Pigments All semi-permanent hair colours contain developed pigments (see image General Ing ...
Home > Colour > Products

Bleaching

Bleaching (bibliography 1) involves partial or complete de-colouring of the existing natural melanin ...
Home > Colour > Products

Blonde Products

Bleach Bleach does not technically colour the hair but removes existing colour to create a lighter r ...
Home > Colour > Products

Blow-dryers

For drying, forming, shaping, styling, straightening, smoothing and adding volume, body waves and cur ...
Home > Finish > Tools

Body Language

Body language is perhaps something that we are all aware of in today's image conscious environment. T ...
Home > Care > Consultation

Brushes

For straightening, smoothing and adding, volume, body waves and curl to all hair lengths and types du ...
Home > Finish > Tools

Case Studies in Europe

A study, taken across Europe identified, the following key points as being of prime importance to wom ...
Home > Finish > Retailing

Challenging Clients

A client might be considered difficult for a number of reasons. Their personality may be naturally ca ...
Home > Care > Client Analysis

Choose the Right Products and Tools

For a good result the right products must be chosen, and this should only be done after extensive con ...
Home > Form > Client Analysis

Classic Perm Bricklay Pattern

The bricklay pattern creates a full head of uninterrupted curls. Each rod is wound intersecting with ...
Home > Form > Techniques

 
   
 
 
 
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