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Retailing is not just about selling an off-the-shelf product, it is about selling a concept, a new lo ...
Home > Colour > Retailing
By definition, salon styling has to be different to home styling in order to ensure a regular cliente ...
Home > Finish > Styling
The method of applying a hair colouring product will vary depending on the desired effect, product us ...
Home > Colour > Products
There are two important areas to consider when a colour correction becomes necessary or is requested. ...
Home > Colour > Techniques
This section identifies additional techniques, hints and tips that can be used in the salon to suppor ...
Home > Finish > Styling
Body language is perhaps something that we are all aware of in today's image conscious environment. T ...
Home > Care > Consultation
A client might be considered difficult for a number of reasons. Their personality may be naturally ca ...
Home > Care > Client Analysis
Hold is an essential part of volume. Volume is created to a lesser or greater degree by holding the h ...
Home > Finish > Theory
A study, taken across Europe identified, the following key points as being of prime importance to wom ...
Home > Finish > Retailing
Trends help to identify current and future business potential; they also enable client type and behav ...
Home > Care > Spa World
Deciding on which colouring technique to use will be influenced by many things, for example client wi ...
Home > Colour > Techniques
The best time to advise a client about a particular product or product range is during the consultati ...
Home > Care > Retailing
Bleach Bleach does not technically colour the hair but removes existing colour to create a lighter r ...
Home > Colour > Products
A study conducted in Germany presented the following information about in-salon service: At least 62 ...
Home > Finish > Retailing
Maintaining the correct pH value of the hair and scalp is essential for the overall health of hair. H ...
Home > Colour > Colour Theory
Every new customer should be encouraged to have a full colour consultation, whether they are looking ...
Home > Colour > Colour Consultation
Visiting a hairdressing salon is no longer just about ensuring a functional and tidy appearance. Hair ...
Home > Finish > Retailing
Correctly diagnosing a client's hair type is essential prior to commencing a colour treatment. Misjud ...
Home > Colour > Client Analysis
There are two key elements that can influence the success of sales within a salon environment. The fi ...
Home > Finish > Retailing
Active listening is an important communication tool to master in the context of customer services and ...
Home > Care > Consultation
